A new online hotel reservation platform, JustTonite, launches on February 1 from its headquarters in Malaysia, specializing in same-day room reservations with late check-in at 6 p.m.
Unlike other booking platforms, rooms retailed on JustTonite fall into four rate tiers: Platimum at RM200 (US $ 49.45) net, Gold at RM150 net, Silver at RM100 and Bronze at RM50.
According to Hanley Chew, founder of JustTonite, retail hotels on the platform can choose which tiers they want to participate in as well as the number of rooms to allocate for the night. This, along with booking one night only, allows hotels to protect their rates.
“I understand what hoteliers need, especially in these difficult times. In addition to filling distressed inventory, they also need immediate payment to ease their cash flow. As hotels aggressively embrace cost reduction programs, JustTonite is the platform for them to generate revenue, ”said Chew, a hospitality veteran with 28 years of experience, having worked with many. big brands and companies such as Marriott, Sunway, Berjaya and Theme. Attractions Hotels & Resorts.
Prior to founding his company, JustTonite, Chew ran the hotel arm of Vietnam’s largest conglomerate, Vingroup, which operates 47 Vinpearl hotels across Vietnam.
For an extended stay of more than one night, customers will use the same platform to book the next day or choose to book directly with the hotel at the going rate.
“Our platform does not focus on regular room bookings which are available on all OTAs and Airbnb platforms,” Chew added.
The ongoing first phase includes hotels in Kuala Lumpur and Petaling Jaya, an area hard hit by travel restrictions. There are plans to include hotels in the rest of the country and move beyond Malaysia in the second half of the year, Chew revealed.
JustTonite is currently targeting passing travelers. Chew said Malaysians crave vacations, vacations and vacations and have a clear budget for a hotel night.
“Going forward, we’re also looking at flashpackers or immersive travelers who travel on the move and pass through cities,” he said.