10 essential characteristics of a good hotel reservation system
Online reservations account for nearly 63% of annual revenue in the travel and tourism segment. A good hotel reservation system will allow you to efficiently manage online reservations. Automating reservation processes with a reliable hotel reservation system reduces the risk of manual errors and business losses.
Additionally, setting up a simplified reservation system helps hoteliers provide a more intuitive booking experience for guests.
Here are some things you should consider before choosing hotel reservation software.
1. Online hotel reservation system
A good hotel reservation system should have a user-friendly interface that helps both customers and staff.
The booking engine should provide your guests with all the information they can look for, including prices, packages, room types, additions, inclusions, and other details, without them having to scroll through your website.
A versatile booking engine like the one offered with the Hotelogix PMS allows you to integrate with your website as well as with your hotel’s Facebook page. Plus, with our open API, you can customize your own online booking engine.
2. Integration of online payment
Incorporating an online payment option into your hotel reservation system would not only make it easier for customers to make reservations, but would also help you meet your reservation / cancellation policy requirements.
Financial data collected through online bookings should also be automatically recorded in back-end financial reports.
Encouraging customers to pay online encourages adherence to necessary social distancing standards.
3. Automated communication
Communication automation has become a necessity in the service industry. Guests expect a detailed confirmation email after booking a room.
Confirmation emails should be customizable based on the branding and voice of the hotel. For example, you should be able to provide travel tips, information on local festivals and attractions, if needed.
Your hotel reservation system should also support the scheduling and formatting of these messages.
4. Central reservation system
Travelers prefer to make reservations from many sources: online hotel booking engine, online travel agents (OTAs), and front desk. Managing these bookings can be confusing, and mistakes like double booking, overbooking, or forgetting to confirm a guest’s booking can lead to bad reviews and loss of business.
Have a hotel reservation center linked to a channel manager will help you manage these discrepancies effectively. Your channel manager and hotel reservation system are integrated to provide you with real-time room availability updates and room prices across all your booking channels.
A channel manager helps hoteliers improve staff productivity, as inventory and rates can be updated from a single platform. Real-time updates mean customers are getting exactly what they see.
5. Exam management
Reviews are extremely important to the reputation and business of your hotel. They are the best marketing tool your hotel can have. According to a SiteMinder report, 81% of travelers prefer to read reviews before booking a hotel, and 91% of 18- to 34-year-olds treat reviews as they would personal recommendations from friends.
As a hotelier, you should encourage your customers to leave reviews online about your hotel. Make it a point to interact with these reviews by responding to them. This provides a better experience for your guests as they feel recognized and appreciated.
An efficient hotel reservation system allows you to both record the comments of your customers and respond to the comments that have been given. A genuine and quick response to comments can potentially convert guests into loyal customers.
6. Robust reporting system
Data plays an important role in guiding a company’s goals. Having the right data can help you optimize your business performance and provide your customers with a more personalized experience.
Hotel reservation software integrated with a robust reporting system is essential to help your business make smarter choices.
Information you might gain from such a benefit includes:
- Performance evaluation on a monthly, quarterly and annual basis.
- Track pending payments and tabs.
- Predictive analytics for sales
- Rate management
- Personalized customer data
With Hotelogix PMS, you get over 100 reports that will help you manage your online reservations and overall hotel operations, smoothly.
7. Cloud-based services
Your hotel staff will rarely be able to stay in one place all day. Choosing an online hotel reservation system available remotely will make their work easier and more productive. Additionally, having the ability to access data remotely will also promote social distancing and ensure the safety of your hotel staff and guests.
Cloud-based hotel reservation software can be accessed from anywhere, anytime and from any device (laptop, cellphone or tablet). It is also easier to maintain, cost effective and much more secure than traditional on-premise systems.
8. Languages and currencies
Your hotel reservation software should allow customers to make reservations in the language and currency of their choice. Customers making reservations in a particular language should also receive email or message confirmations in the same language. This simple feature can enrich the customer experience and drive bookings with your hotel around the world.
Catering in different currencies is also very important. You want to target a more global audience, and a lot of your customers will be tourists. An ideal booking engine will be able to automatically set language and currency preferences based on the IP address.
9. Discounts and promotions
When you plan to increase your income and keep your guests happy, a good strategy is to provide promotional codes or exclusive discounts.
An effective hotel reservation system should give you the ability to create and apply promotional codes. In addition to the simple and straightforward discounts, you should also be able to customize the discounts and promotions based on when the booking was made, whether the customer is a loyal customer, whether it is a corporate booking. or a travel agency, or even depending on the season, events, early bird or last minute rates.
10. 24/7 assistance
The hospitality industry never sleeps and software issues can arise anytime. Make sure your service provider offers 24/7 support.
Choose a provider that offers excellent service and support and is ready to provide you with quick and easy solutions at any time.
Hotelogix’s cloud-based PMS offers a complete hotel solution with a hotel reservation system.
Manage your inventory securely, remotely and in real time on 50% reduction on the package.
Where you can try for free (valid for 15 days)