DailyPass to add five star hotels to the network

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Chris Secher, CEO of DailyPass (right) and Vasant Chatikavanij, Director of Loxley (left), with Friso M. Koopmans, Director of Marketing and Wanida Sankaew, Director of Communications of DailyPass.

DailyPass, a website that encourages people to use hotel facilities without booking a room, is working to bring five-star hotels into its network in order to attract domestic tourists.

He plans to raise Series A funds early next year.

So-called daycations will be the new normal among tourists in the post-Covid era, said Chris Secher, managing director of Travel Ads Network Thailand, the operator of DailyPass.com.

“This is a new experience for spending time in the hotel facilities without a room reservation and makes visitors feel like they are having a short vacation,” Secher said.

It collects the minimum service charge of 650 baht per person and each pass includes a discount voucher for food and drink at hotels.

Mr Secher said many DailyPass users spend time in hotels to work remotely, celebrate their birthdays by swimming pools and have special time with their families.

Friso M. Koopmans, director of marketing for DailyPass, said the pandemic is losing 90 to 95 percent of hotel revenues due to the lack of foreign tourists.

The platform, he said, will help hotels take advantage of the use of underutilized facilities by external customers as new customers.

About 60% of DailyPass users are Thais. Most Thai users are women, with foreigners outnumbering men. Most of the platform’s users are between the ages of 24 and 45.

“We promoted it mainly on social media, as Thais use this channel heavily,” said Koopmans.

Mr Secher said the company collects a 15-20% commission on each pass. Its hotel partners see their revenues increase by 15 to 20% by joining the platform, he said.

The platform, which focuses on hotel swimming pools, will add more facilities, including spas, gyms, meeting rooms and restaurants, as well as group clients, Secher said.

Big data and machine learning technology will soon be used in his system to suggest hotel facilities to suit guests’ lifestyles, he said.

About fifty hotels in Bangkok, Pattaya and Phuket participate in the platform. It will extend its reach to those of Chiang Mai and Hua Hin.

“We aim to reach 300 hotels nationwide by early 2021. We hope to make this website a Southeast Asian hub and start expanding to hotels in Singapore. plans to raise funds for Series A by early next year, ”Secher said.

DailyPass can serve tourists who might be staying in boutique hotels but want to experience luxury facilities in five-star hotels, said Vasant Chatikavanij, director of Loxley Plc, which owns a 37% stake in Travel Ads Network.


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