Five-star hotels Marriott, Hilton, others piggyback on Zomato, Swiggy to serve customers, support Covid
Some of India’s biggest names in hospitality are exploring online food delivery, amid the Covid outbreak, to diversify revenue streams while learning to adapt to the new normal in guest behavior. The latest to join the club is Marriott International which has partnered with food tech startup Swiggy to launch its Marriott on Wheels food delivery service. More than 20 Marriott hotels in 11 cities including Delhi, Mumbai, Chennai, Bengaluru, Kolkata, Hyderabad, Chandigarh, Agra, Pune, Coimbatore and Goa will list their food delivery menus on Swiggy.
“As we navigate and adapt to the new normal in all aspects of life, there will be a new balance in everything we do, including our approach to the hospitality industry,” said Neeraj Govil, Vice -Senior President, South Asia, Marriott International. in a report. The partnership with Swiggy will help Marriott on Wheels “into the new normal, as we believe food deliveries will be the new continuum going forward.”
Swiggy will provide “contactless” deliveries on all Marriott on Wheels prepaid orders. The driver will leave the food at the door instead of an in-person redemption. Marriott is looking to add more properties in other cities on Swiggy.
According to a report by hospitality consultancy HVS, which seeks a 12-month corporate tax holiday for the travel, tourism and hospitality sectors, suggested hotels offer services that have traditionally not been part of core hotel offerings, such as online food delivery. platforms or rental kitchens for cloud cooking needs. The report titled Covid-19: Impact on the Indian Hospitality Sector also suggested focusing on ancillary services that could be generated from non-core revenue generating areas such as gyms, spas, etc.
Also read: Lockdown 3.0: E-commerce users begin to log back into Amazon, Flipkart, and others for non-essential things
Last month, the Hilton hotel chain also announced food delivery on select groceries via Swiggy and Zomato from its six properties in Bengaluru, Pune, Gurugram, Chennai, Ahmedabad and Mumbai. The decision was made because she could not serve her customers during the confinement period. “After careful consideration and taking into account feedback from our guests, we are delighted to launch our meal delivery service featuring Hilton’s signature dishes,” said Prashant Kulkarni, Director of Catering, Hilton India.
Similarly, Hyatt Hotels have also partnered with Zomato and Swiggy for online delivery. For example, customers can order from Hyatt Regency Delhi, Hyatt Place Gurugram, etc. Other hotel brands such as The Park, Roseate Hotels and Resorts, etc. turned to Swiggy and Zomato to reach existing and new customers.
The latest initiative from hotel brands comes as the hospitality industry runs a training program on the precautions to be taken by hospitality professionals and establishments during the post-lockdown period regarding the receipt of materials raw materials, customer service, lobby management and housekeeping. “The idea behind setting up this training program is to have at least one senior manager fully trained in the safety, security and hygiene of an establishment. Once the lockdown is lifted, the trained staff will be able to impart knowledge to other staff in each section,” said Gurbaxish Singh Kohli, Vice President of FHRAI. The association aims to train 4,000 to 5,000 hospitality professionals in the next three to six months.