Flipkart launches hotel booking service and sees travel industry win
E-commerce company Flipkart announced on Tuesday that it is launching a new hotel booking service to strengthen itself in the travel industry, offering “superior service” by partnering with its travel website Cleartrip.
Flipkart Hotels will provide room reservations in 3 lakh domestic and international hotels. It will offer customers services such as flexible travel and reservation policies, as well as simple EMI options.
“Flipkart Hotels will provide access to affordable and convenient hotel stays for customers. Flipkart Flight has been on a steady growth path in the travel industry since we entered this space,” Adarsh said. Menon, Senior Vice President of Flipkart, “With Flipkart Hotels, we are reinforcing our commitment to providing a better experience and superior service to our guests across subways and beyond.”
The company said Flipkart Hotels will benefit from Cleartrip’s understanding of customers and travel industries. Available on the Flipkart app, the new service will allow users to take advantage of third-party offers.
“Through our banking partner’s financial offerings, customers will unlock great value in this segment and enhance Flipkart’s capabilities as the preferred one-stop-shop for Indian customers’ travel booking needs,” Menon said.
Walmart-owned Flipkart acquired Cleartrip last year to help the e-commerce company bolster its digital commerce offerings for customers. This move allowed Flipkart to tap into the travel and tourism market and compete with companies such as MakeMyTrip, Yatra, Booking.com and EaseMyTrip. Flipkart expected booming tourism as the economy recovered from the pandemic.
Flipkart said 2022 was good for the hospitality industry, with a noticeable increase in demand in the domestic and international accommodation market. New travel trends like exploring lesser-known destinations, workstations, long stays and vacation rentals are becoming mainstream. Considering the 70% growth in the last quarter compared to a CAGR of 60% over the past two years, the next festive quarter should be even better for the entire travel industry, according to Flipkart.