Google has added new visibility to its Free Hotel Booking Links feature
Excerpt from SearchEngineJournal
Hotel booking links are now available in Google Search and Maps
Last year, Google introduced a way for hotels to display free booking links. This month, Google announced an expansion of free booking links. These free links are now available in search and on Maps.
The travel industry is certainly showing signs of recovery since the pandemic, with searches for “spring break” approaching the volume they were in 2019.
As travel rebounds to pre-pandemic levels, Google has announced new guidance to help hotels connect and reach travel-ready people.
Free reservations on Google
Consumers have several ways to search for a trip. Whether searching on Google.com or the Maps app, hotels and travel partners can now extend their reach with free booking links.
This update allows users to choose from more options than before. Once a user clicks on the link, they can complete their booking on the hotel or travel partners website.
Image credit: Blog.google.com, March 2022
Why the change?
Since the introduction of free hotel booking links, travel and hotel partners have seen notable benefits including increased user engagement. Everyone from individual and boutique hotels to large travel agencies have seen the benefits.
One of the booking engines, “myhotelshop”, saw a further 30% increase in bookings during the summer of 2021.
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