Google’s free hotel booking links are coming to Search and Maps
Google is expanding its free hotel booking links to show up on Search and Maps, the company announced on Wednesday. The company is also adding reporting features, support for hotel rates in Google Business Profiles, and rolling out Local Posts to hotels as well.
Free hotel booking links extend to search and maps. In March 2021, Google started offering free listings in Google Hotel Search. Now the company is adding support for free hotel booking links on the search results page and on Google Maps. When a user clicks on these links, he is redirected to the website of the hotel (or online travel platform) where he can make the reservation.
New clicks report. Hotel owners can see how many people clicked on their free booking links via a new report in Hotel Center. The company plans to expand reporting to include impressions and booking value in the coming weeks.
Hotel rates in Google Business Profiles. Starting in April, individual hotels that meet the eligibility requirements can manually add their rates to their Google Business Profile to participate in free hotel booking links.
Read the full article at searchengineland.com