Hilton signs six new luxury hotels in Asia-Pacific
SINGAPORE – Global hospitality leader Hilton (NYSE: HLT) announced six landmark Asia-Pacific (APAC) signings to its portfolio of luxury brands – Waldorf Astoria Hotels and Resorts, Conrad Hotels & Resorts and LXR Hotels and Resorts – since the beginning of the year, a sign of growing optimism in luxury travel in the region.
With the signing of Waldorf Astoria Xi’an, Waldorf Astoria Shanghai Qiantan, Waldorf Astoria Kuala Lumpur, Waldorf Astoria Sydney, Conrad Nagoya and an LXR Hotels & Resorts property in Bali, Hilton’s portfolio of luxury hotels in the region expands to 20. When these hotels open in the coming years, travelers will enjoy an exquisite portfolio of more than 50 luxury hotels across Asia-Pacific.
With a growing middle class, increased consumer spending and an underserved accommodation market, Asia-Pacific presents a US$10 trillion consumption growth opportunity over the next decade.
Alan Watts, President, Asia Pacific, Hilton said, “Hilton is the fastest growing hotel company in Asia Pacific, which is a testament to the confidence owners and developers have in our ability to capture growing demand and generate strong returns in the hottest destinations. APAC’s Most Wanted. We share owners’ and promoters’ optimism about the future of luxury travel and appreciate the importance they place on partners and brands that will maximize their returns. As we continue to pursue quality organic growth and strengthen our network effect, we also remain focused on prioritizing the right partnerships to deploy the right brands in the right places.
The post-pandemic recovery has led to growing interest from owners and developers in hotel real estate, as the volume of APAC hotel investment in 2021 increased by 46% year over year exceed US$12 billion, and investors focused on acquiring luxury or resort assets. The luxury travel segment is also expected to thrive as 42% of APAC consumers who intend to travel internationally are looking for luxury experiences.
“These signings mark an incredible moment for our portfolio of luxury brands as we expand Waldorf Astoria, Conrad and LXR across five countries in the region, providing even more opportunities for travelers to immerse themselves in our authentic approach,” said Dino Michael, Senior Vice President and Global Category Head, Luxury Brands, Hilton. “From the intuitive service of Waldorf Astoria to the bold design of Conrad and the culturally immersive experiences of LXR, hotels continue to showcase innovation and respond to what guests are looking for during their stay. This expansion strengthens the brands appeal globally and is a true testament to the team members who bring luxury to life.
Hilton’s latest signings mark further narrowing of key city gaps as its award-winning luxury brands debut or expand in key travel destinations such as Japan, Australia, Malaysia, Indonesia and China.
China in particular has great potential to shape the future of luxury travel, as it is home to the largest consumer economy in the world and is set to become largest luxury market by 2025. Travel demand is also changing as the country’s new generation of young and discerning travelers seek higher levels of personalization, well-being, sustainability and quality in their luxury travel experience.
Waldorf Astoria’s signings in Xi’an and Shanghai Qiantan put the brand on track to double its portfolio in China and deliver its unrivaled luxury in eight world-class hotels. When it opens, the Waldorf Astoria Xi’an will be one of the tallest buildings in this ancient capital of the 13 dynasties. Designed by renowned design firm Yabu Pushelberg, the hotel will draw inspiration from the city’s rich millennial culture and incorporate oriental elegance into modern design. Waldorf Astoria Shanghai Qiantan will mark the second Waldorf Astoria hotel in the city. Located in Shanghai’s newest CBD, the New Bund district, the hotel will offer panoramic views of the Huangpu River and immerse guests in the tranquility and glamor of China’s commercial capital.
Today, more than a dozen Conrad hotels operate in China. When the other nine hotels in the country’s pipeline open, including Conrad Shenzhen and Conrad Chongqing next year, guests will be able to enjoy the understated yet sophisticated luxury the brand is known for in more than 20 destinations.
Entry of flagship brands into new markets
Opening scheduled for 2024, Waldorf Astoria Kuala Lumpur and Waldorf Astoria Jakarta – set to be the city’s tallest building – will mark the entrance to the iconic Waldorf Astoria
brand in Malaysia and Indonesia. A year later, Japan will host the country’s first Waldorf Astoria hotel in Osaka (Waldorf Astoria Osaka). In 2026, Hilton will introduce this premier luxury brand to Australia and Sydney’s iconic Circular Quay with Waldorf Astoria Sydney. Waldorf Astoria will more than double its presence in Asia-Pacific over the next 5 years.
Conrad Kuala Lumpur, slated to open next year, will mark the brand’s debut in Malaysia, while Nagoya, Japan’s manufacturing and craft capital, will host the opening of its first Conrad hotel. (Conrad Nagoya) in 2026. Today, nearly 60% of the global Conrad domain is in Asia-Pacific. The brand holds the largest share of Hilton’s APAC luxury portfolio and will grow nearly 50% when hotels in its pipeline open.
Scheduled to open as the first LXR-branded resort in Southeast Asia in 2023, the 72-villa resort in Bali, Indonesia will join a collection of unique and independent luxury properties around the world, which includes the recently opened and award-winning ROKU KYOTO, LXR Hotels & Resorts in Japan.
Please find a list of Hilton’s recent luxury signings and upcoming Asia Pacific openings:
Hilton (NYSE: HLT) is a global hospitality leader with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision of filling the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a prominent place on the 2021 World’s Best Workplaces list and has been recognized as a Global Leader on the Dow Jones Sustainability Indexes for five consecutive years. In 2021, in addition to opening more than one hotel per day, Hilton introduced several industry-leading technology enhancements to enhance the guest experience, including digital key sharing, automated complimentary room upgrades and the ability to book connecting rooms confirmed. Through the award-winning Hilton Honors loyalty program, the more than 128 million members who book directly with Hilton can earn points for hotel stays and experiences that money can’t buy. With the free Hilton Honors app, customers can book their stay, select their room, check in, unlock their door with a digital key and pay for their purchases, all from their smartphone. Visit newsroom.hilton.com for more information, and contact Hilton at Facebook, Twitter, LinkedIn, instagram and Youtube.