Hotel booking platform Splitty acquires assets of Cancelon
Splitty, an Israel-based hotel booking platform founded in 2015, acquired the assets of Cancelon.
Cancelon, also based in Israel, is an online marketplace for travelers to buy and sell hotel reservations that cannot be canceled.
Terms of the acquisition were not disclosed. According to the Cancelon website, in late March the company filed for insolvency in an Israeli court.
Splitty says about a third of Cancelon employees will join Splitty.
“Since the very beginning of Splitty, we have invested all our efforts in the development of proprietary technology with a mission to make hotel stays more affordable. While focusing on this, we have enabled our customers to ‘saved over $10 million,’ says Eran Shust, CEO and co-founder of Splitty.
“Cancelon, on the other hand, has focused on marketing effectiveness, successfully acquiring millions of customers, and nearly half a billion dollars in sales over the past three years, while creating strategic distribution partnerships with key players The merger of the two companies and two approaches will create a distinct OTA, which will not need to spend a huge marketing budget, to deliver unbeatable hotel deals to millions of travelers across the world in the years to come.
Splitty uses machine learning technology to combine multiple booking options into a single hotel booking to provide travelers with savings while maintaining a seamless user experience. In an email, the company says it’s “considering adding Cancelon ‘resale products’ to its platform, but if that happens, it won’t be fully operational until next year.
In June, Splitty launched OkToStay, an online resource that rates hotels on their policies to combat COVID-19 through activities such as disinfection, temperature checks, distancing and housekeeping. household.
The company says it has global coverage of over 500,000 properties in 127 countries and has raised $10 million in funding.