Michelin acquires the Tablet hotel reservation platform
The French tire company and publisher of restaurant guides has taken over the New York-based platform, which offers “unique, high-quality hotel experiences”.
Michelin’s move to hotel reservations comes after acquiring online restaurant reservation service Bookable in 2016 and a stake in the wine authority Robert Parker Wine Advocate in 2017.
Tablet, based in New York, was founded in 2000 by Laurent Vernhes and Michael Davis. It currently offers reservations at 3,500 properties, which it says undergo “rigorous and anonymous” assessment before being featured on the site.
Tablet co-founders Laurent Vernhes and Michael Davis say the two companies offer an “unbiased approach to conservation.”
“Our dedication to integrity has made us [and Michelin] leaders in our respective fields, and now we are joining forces for a revolutionary union that will change the scale of Tablet and transform Tablet Plus [members] program,” say the founders.
“Similarly, hotel reservations guided by expert selection and exclusive privileges will be a significant addition to Michelin’s travel portfolio.”
About 52% of Tablet customers are North American, and Michelin says the merger will help the platform reach “wider and more geographically diverse audiences.”
Michelin publishes restaurant guides in 30 countries around the world.