Rise in stays spurs rebound in hotel accommodation in Australia

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According to the nation’s largest hotel operator, the trend in leisure and travel tourism leading to a rebound in the accommodation industry in Australia is supporting property values ​​and revenues across the industry.

Australians’ willingness to explore their backyards and book hotels in popular regional and leisure venues such as Port Douglas, Sunshine Coast, Noosa and Byron Bay has put Accor’s Pacific sights at the top of the pile. of revenue among their peers in the group’s global portfolio, Accor said Pacific chief executive Simon McGrath.

Mövenpick Melbourne on Spencer will open next month.Credit:Artist’s impression

“Within our sector, the Australian economic recovery has been stronger than what we have seen elsewhere in the world,” said McGrath.

“Every month is better than last month. It’s bouncy. Compared to the rest of the world, since the start of the year, we’re probably down 25% from 2019 revenues. That’s positive, ”he said.

The acceleration of the local recovery is music to the ears of an industry that has seen occupancy rates plunge off a cliff, to around 10%, at the height of the pandemic. Mr McGrath said he expects the city’s major hotels to recover afterwards.

Accor employed 21,000 people before the pandemic, which fell to 6,000 employees at the height of the carnage and has now rebounded to around 13,500 employees.

The group’s 400 hotels in Australia and the Pacific include the upscale Pullman and Sofitel brands, the mid-range Mercure and Novotel and the economy range Ibis. Its leisure brands – such as Mövenpick, Mondriaan, 25hours, Mama Shelter and Tribe – represent around 40% of its global portfolio.

Accor aims to open eight hotels with 1,583 rooms over the next two years in Melbourne, kicked off by the opening of Mövenpick Melbourne on Spencer next month.

Mr McGrath said the industry is still crippled by the uncertainty of state and national borders. He joins a growing chorus of business leaders calling for greater clarity on when Australia will reopen to the rest of the world.


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