SiteMinder Reveals Top 12 Revenue Drivers Behind 2020 Hotel Booking Reset


SiteMinder Reveals Top 12 Revenue Drivers Behind 2020 Hotel Booking Reset


SiteMinder;

SiteMinder, the global hospitality industry’s leading customer acquisition platform, has unveiled the lists of distribution channels that generated the highest booking revenue for hotels in 2020 and since the start of the global hotel reservation reset. hotels in April. The listings, which vary across more than 20 of the world’s most established travel destinations, reveal a wider range of consumer choices and a shift from the consolidation seen in previous years, with 32 instances of distribution channels making their first appearances and 20 cases of distribution channels climbed at least two positions compared to the previous year.

The annual listings also highlight continued growth in direct hotel bookings, with hotel websites maintaining their fifth position in all destinations for the full year of 2020, including Australia, Ireland and the UK. Spain where they ranked second in booking revenue generators. for local hotels. Hotel website rankings have risen further in more than a third of destinations since April, when hotel bookings fell to less than 10% of 2019 levels due to the COVID-19 pandemic.

Other key findings include:

● The growing popularity of Airbnb as a distribution channel for accommodation providers, especially since April. Airbnb debuted in the Top 12 in nine destinations, rose in five destinations for the year as a whole, and topped its annual ranking in 10 destinations since April.

● The strengthening of local and regional distribution channels due to restricted international travel. Across 2020 as a whole, they made up about half of each destination’s Top 12 and were particularly dominant since the start of the global hotel booking reset. While local and regional distribution channels such as Kurzurlaub.de in Austria, VeryChic in France, cerfel in Germany, MG bedbank in Indonesia and Hotels.nl in the Netherlands did not rank among the top 12 distribution channels on the whole of 2020, they have been in the Top 12 since April.

● The explosion of spontaneous travel, spurred by unpredictable changes in travel restrictions. Lastminute.com and HotelTonight are collectively among the top 12 lists of nine destinations during the pandemic period.

● The continued relevance of wholesalers, with leading bedbank Hotelbeds among the Top 12 in every destination, both for the whole of 2020 and during the pandemic period, and WebBeds among the Top 12 in eight destinations since April .

“2020’s travel disruptions have leveled the playing field for many channel providers to demonstrate the unique value they have delivered to consumers and therefore to hotels,” said James Bishop, senior director of demand partnerships. SiteMinder Global. “With international travel restrictions in place and rising coronavirus cases around the world, many consumers have been attracted to local hotel accommodations where the hotel direct website has always worked well, or through local booking channels, which after an initial slump saw a surge in pent-up travel demand. Many other consumers have been attracted by the appeal of staycation and the perceived safety of properties listed on Airbnb. SiteMinder’s lists of the top 12 hotel booking revenue generators show real changes in people’s behavior and travel preferences during this time.

James adds: “Consumers have changed. It is therefore essential that hoteliers assess how and where they sell their rooms, and ensure that they are embracing distribution channels – global and local, direct and indirect – with proven effectiveness to secure bookings and revenue.

The top 12 hotel booking channels in 2020, based on total gross revenue earned for all SiteMinder platform users, were:

IN AUSTRALIA

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. Global distribution systems
  5. agoda
  6. Qantas Hotels
  7. AOT group
  8. hotel beds
  9. Airbnb
  10. HRS Australasia (formerly Lido)
  11. Flight Center Travel Group
  12. need now

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. Global distribution systems
  5. agoda
  6. Qantas Hotels
  7. Airbnb
  8. AOT Group
  9. hotel beds
  10. HRS Australasia (formerly Lido)
  11. Flight Center Travel Group
  12. hero’s journey

IN FRANCE

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. hotel beds
  5. HRS – Hotel Reservation Service
  6. agoda
  7. Global distribution systems
  8. infinite hotel
  9. Airbnb
  10. Hostelworld Group
  11. Weekend
  12. WebBeds – JacTravel / total stay

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
    1. Hotel websites (direct bookings)
    2. Expedia Group
    3. hotel beds
    4. Airbnb
    5. Global distribution systems
    6. HRS – Hotel Reservation Service
    7. Weekend
    8. agoda
    9. infinite hotel
    10. Hostelworld Group
    11. Very stylish

IN GERMANY

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. Expedia Group
  3. HRS – Hotel Reservation Service
  4. Hotel websites (direct bookings)
  5. hotel beds
  6. Kurzurlaub.de
  7. Global distribution systems
  8. Airbnb
  9. agoda
  10. Hostelworld Group
  11. HotelSpecials
  12. WebBeds – Sunhotels

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. HRS – Hotel Reservation Service
  5. Kurzurlaub.de
  6. hotel beds
  7. Global distribution systems
  8. Airbnb
  9. agoda
  10. HotelSpecials
  11. Hostelworld Group
  12. fetel

IN MEXICO

THROUGHOUT THE YEAR 2020

  1. Expedia Group
  2. Booking.com
  3. hotel beds
  4. Hotel websites (direct bookings)
  5. best day
  6. PriceTravel
  7. Despegar.com
  8. Airbnb
  9. agoda
  10. Global distribution systems
  11. World Encounter 2
  12. HotelTonight

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
  2. Expedia Group
  3. hotel beds
  4. Hotel websites (direct bookings)
  5. best day
  6. PriceTravel
  7. Despegar.com
  8. Airbnb
  9. agoda
  10. Global distribution systems
  11. World Encounter 2
  12. HotelTonight

IN THE MIDDLE-EAST

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. agoda
  5. hotel beds
  6. Goibibo & MakeMyTrip
  7. Mr and Mrs Smith
  8. WebBeds – World Destinations
  9. dna
  10. Express trip to Egypt
  11. Lastminute.com
  12. HRS – Hotel Reservation Service

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. agoda
  5. hotel beds
  6. Mr and Mrs Smith
  7. WebBeds – World Destinations
  8. Goibibo & MakeMyTrip
  9. dna
  10. Express trip to Egypt
  11. Airbnb
  12. Lastminute.com

IN SOUTH AFRICA

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. agoda
  5. hotel beds
  6. Global distribution systems
  7. followme2AFRICA
  8. Tour plan
  9. HRS – Hotel Reservation Service
  10. Airbnb
  11. Thompsons Africa
  12. WebBeds – World Destinations

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. agoda
  4. Expedia Group
  5. hotel beds
  6. Global distribution systems
  7. followme2AFRICA
  8. Tour plan
  9. Airbnb
  10. Thompsons Africa
  11. Flight Center Travel Group
  12. WebBeds – World Destinations

IN SPAIN

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. hotel beds
  5. Jet2holidays
  6. World Encounter 2
  7. Global distribution systems
  8. On the beach
  9. LoveHoliday
  10. hotusa
  11. Globe OTS
  12. Hospitality beds

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. hotel beds
  5. Jet2holidays
  6. World Encounter 2
  7. Global distribution systems
  8. On the beach
  9. LoveHoliday
  10. Traveltino
  11. hotusa
  12. giant towers

IN THAILAND

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. agoda
  3. Hotel websites (direct bookings)
  4. Expedia Group
  5. hotel beds
  6. Trip.com
  7. Voyageoka
  8. Goibibo & MakeMyTrip
  9. Fusion Holidays
  10. Global distribution systems
  11. WebBeds – World Destinations
  12. Mr and Mrs Smith

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. agoda
  2. Booking.com
  3. Hotel websites (direct bookings)
  4. Expedia Group
  5. hotel beds
  6. Voyageoka
  7. Trip.com
  8. Global distribution systems
  9. Mr and Mrs Smith
  10. WebBeds – World Destinations
  11. WebBeds – Sunhotels
  12. Beds4Travel

UK

THROUGHOUT THE YEAR 2020

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. Global distribution systems
  5. hotel beds
  6. agoda
  7. Mr and Mrs Smith
  8. Airbnb
  9. HRS – Hotel Reservation Service
  10. MyHotelBreak.com
  11. WebBeds – Sunhotels
  12. Hostelworld Group

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. Global distribution systems
  5. Mr and Mrs Smith
  6. agoda
  7. hotel beds
  8. Airbnb
  9. MyHotelBreak.com
  10. Off-peak luxury
  11. Lastminute.com
  12. WebBeds – Sunhotels

IN THE USA

THROUGHOUT THE YEAR 2020

  1. Expedia Group
  2. Booking.com
  3. Hotel websites (direct bookings)
  4. agoda
  5. Airbnb
  6. Global distribution systems
  7. hotel beds
  8. HotelTonight
  9. Getaroom.com
  10. Hostelworld Group
  11. hotusa
  12. HRS – Hotel Reservation Service

SINCE HOTEL BOOKINGS RESET (APR-DEC 2020)

  1. Expedia Group
  2. Booking.com
  3. Hotel websites (direct bookings)
  4. agoda
  5. Airbnb
  6. Global distribution systems
  7. hotel beds
  8. HotelTonight
  9. Getaroom.com
  10. HRS – Hotel Reservation Service
  11. Hostelworld Group
  12. British Airways Holidays

To view the top 12 lists of all travel destinations worldwide and 2021 forecasts from over 25 of the world’s leading channel providers, visit the SiteMinder website here.

Media contact

Maria Cricchiola

+61 410 233 735

[email protected]

About SiteMinder

In an age of increasing choice and accessibility for curious travelers, SiteMinder exists to free hoteliers with technology that makes a difference. SiteMinder is the global hospitality industry’s leading guest acquisition platform, ranked among the technology pioneers for its simple, smart solutions that put hotels wherever their guests are, at every stage of their journey. It’s this pivotal role that has earned SiteMinder the trust of more than 35,000 hotels, in 160 countries, to drive more than 100 million bookings worth more than $35 billion in hotel revenue each year. . For more information, visit www.siteminder.com.

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