Staypia disrupts the hotel reservation market with ‘lower price than lower price’ powered by AI and data processing solutions


The “near zero operating costs” system allows Staypia to offer additional discounts on top of the lowest price on the market, in real time.

Seoul, South Korea – First AI solutions startup based in South Korea Mycelebrities offers a “lower price than the lowest price” thanks to its fully automated hotel discovery and reservation service Staypia.

When it comes to leisure travel, the sheer volume of information and choices available makes it difficult for consumers to buy directly from suppliers. There is always an intermediary, whether it is a travel agent or a travel booking site, who takes a commission at the consumer’s expense. Staypia aims to disrupt this market structure by replacing the “man in the middle” with AI technology.

Staypia uses a range of AI and data processing solutions to find the lowest price for 3.16 million hotels worldwide, in real time. Thus, Mycelebs is able to operate Staypia with virtually no operating costs, focusing on constantly improving the user experience through algorithm updates. This allows Mycelebs to offer additional discounts, in addition to the lowest real-time price of some hotels, without compromising the quality of its service or the bottom line of the business.

Staypia is Mycelebs third B2C travel service that uses AI to operate independently and successfully. As an AI transformation solutions provider, Mycelebs has a solid track record of building AI-powered services and services on behalf of leading clients. My Bucketlist was one example, which later became Myceleb’s own operation in the Korean market. To date, the app has racked up nearly one million downloads and has surpassed 2 billion Korean won (equivalent to $ 1.7 million) in gross sales.

Mycelebs aims to replicate success globally through Staypia. Staypia’s beta launched in the US in February 2021 and officially launched its website and mobile app globally in August 2021. It was built based on the popular features of My Bucketlist, but with more robust hotel directories around the world.

Since launch, Mycelebs has partnered with social media influencers to attract new users to Staypia. Dedicated “regional captains” promote Staypia to their subscribers via social networks, in exchange for a small commission per reservation generated in their region. It further eliminates the need for sales and marketing representatives, as well as the associated costs. This strategy has proven to be successful and the number of Staypia members has grown to over 9,000 in just a few months, with the number of returning users steadily increasing.

Influencers are a critical part of Staypia’s growth strategy as people increasingly turn to social media to organize their travel plans. In the United States, more than half of Gen Z and Millennials with summer travel plans use social media to help them prepare. Staypia’s Regional Investment Program is the travel industry’s first attempt to enable travel influencers to offer a tangible and ongoing monetary incentive to promote a wide variety of travel destinations in their regions. It can fundamentally change the way travel counselors operate and bring more diversity to tourism.

CEO of Mycelebs Kyle doh said “Advances in AI mean that traditional industries can rely on technology to dramatically reduce operational footprint and cut unnecessary costs. The travel industry, with so much uncertainty and volatility surrounding its business environment, can benefit the most from the transformation of AI. The successes of My Bucketlist in Korea and the growing popularity of Staypia in the Americas demonstrate that consumers are welcoming the change.

Staypia recently rolled out a “Travel Plus” contextual travel recommendation feature for its mobile app. It uses Key Talk, Mycelebs’ exclusive search and exploration system, to select unique and innovative travel destinations that are trending and relevant to each user. For example, it lists specific keywords such as “economical resource for solo travelers”, “quiet town hall with a great view”, “a hidden gem”. This means that users can discover hotels and destinations based on their travel preferences rather than geographic location. This will make travel planning more efficient and focused.


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