Thailand hotel booking volumes hit 28-month high over summer, led by Koh Samui

SiteMinder, the world’s first open hotel commerce, shows that hotels in Thailand are now seeing the highest volume of bookings since February 2020.

Data shows that hotels in Thailand receive 85% of the bookings they had in June 2019 – a figure driven by the stability of the domestic market and the return of international customers.


In June 2022, more than 60% of all bookings made at Thai hotels were from international travellers, up 12% since April, but still down from 69% in January 2019.


Nearly 70% of all Thai hotel bookings made in the last two weeks of May for a stay in June or July.

In Thailand, Koh Samui is seeing the biggest increase in bookings, receiving over 125% of 2019 volumes, more than double from early March 2022.

In second place is Phuket, which receives 90% of the volumes of this period in 2019.

Huahin ranks third, which received 86% of volumes in 2019.


Bradley HainesSiteMinder Asia-Pacific Market VP says: “According to our data, Thailand is slowly becoming a top destination for international travellers. We are also seeing more and more local hoteliers turning to technology to ensure they market and sell their properties holistically.

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