The 12 Best Hotel Booking Channels in the Middle East

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Lists of the distribution channels that have generated the highest booking revenue for hotels in 2020 and since the global reset of hotel bookings began in April are revealed.

Announced by SiteMinder, the leading customer acquisition platform for the global hospitality industry, the listings, which vary in over 20 of the world’s most established travel destinations, reveal a wider range of consumer choices and a change from the consolidation seen in previous years, with 32 Channel Instances making their first appearance and 20 Channel Instances climbing at least two positions from the previous year.

The annual listings also highlight the sustained growth in direct hotel bookings, with hotel websites maintaining their top five position in all destinations through 2020, including in the Middle East where they visited. ranked third among producers of reservation income for locals. hotels. Hotel website rankings have risen further in more than a third of destinations since April, when hotel bookings fell below 10% of 2019 levels due to the COVID-19 pandemic.

In the Middle East, the top 12 hotel booking channels in 2020, based on the total gross revenue realized for all users of the SiteMinder platform, were:

THROUGHOUT THE YEAR 2020

1. Booking.com

2. Expedia Group

3. Hotel websites (direct bookings)

4. Agoda

5. Hotel beds

6. Goibibo & MakeMyTrip

7. Mr. and Mrs. Smith

8. WebBeds – Destinations of the world

9. DNA

10. Express trip to Egypt

11. Lastminute.com

12. HRS – Hotel reservation service

FROM RESET OF HOTEL RESERVATION

(APR-DEC 2020)

1. Booking.com

2. Expedia Group

3. Hotel websites (direct bookings)

4. Agoda

5. Hotel beds

6. Mr. and Mrs. Smith

7. WebBeds – Destinations of the world

8. Goibibo & MakeMyTrip

9. DNA

10. Express trip to Egypt

11. Airbnb

12. Lastminute.com

Other key findings include:

  • The growing popularity of Airbnb as a distribution channel for web hosts. Airbnb debuted in the Middle East’s top 12 starting in April.
  • Strengthening of local and regional distribution channels, including WebBeds – Destinations of the World and dnata, both based in Dubai, and Egypt Express Travel, due to the restriction on international travel. For the whole of 2020, they were roughly half of each destination’s top 12, and were particularly dominant from the start of the global hotel reservation reset.
  • The explosion of spontaneous travel, spurred by unpredictable changes in travel restrictions, Lastminute.com and HotelTonight are collectively in the top 12 lists of nine destinations, including the Middle East, during the pandemic period.
  • The continued relevance of wholesalers, with leading bedbank Hotelbeds in the top 12 in every destination, including the Middle East, both throughout 2020 and during the pandemic period. WebBeds was also among the top 12 destinations in the Middle East and seven other destinations since April.

“The 2020 travel disruption has leveled the playing field for many distribution channel providers to demonstrate the unique value they have brought to consumers and therefore hotels,” says James Bishop, Senior Director of SiteMinder Global Demand Partnerships.

“With international travel restrictions in place and the increase in coronavirus cases around the world, many consumers have been drawn to local hotel accommodations where the direct hotel website has always worked well, or to the channels. reservations, which after an initial slump saw a slight uptick in pent-up travel demand. Many other consumers were drawn to the attractiveness of the stay and the perceived safety of properties listed on Airbnb. SiteMinder listings of the top 12 hotel booking revenue generators show real changes in people’s travel behavior and preferences during this time.

James adds: “Last year in the Middle East, following the resetting of hotel bookings, we naturally saw a drop in the number of international clients and, subsequently, greater relevance of local players and regions such as dnata, Egypt Express Travel and WebBeds. – Destinations of the world. Consumers have changed. It is therefore essential that hoteliers assess how and where they sell their rooms, and ensure that they are embracing distribution channels – global and local, direct and indirect – with proven effectiveness in securing bookings and revenue.


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