Top Manufacturers of Hotel Booking Revenue in 2019 Show No Direct Channel Stoppages, Key Players

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SiteMinder, the leading customer acquisition platform for the global hospitality industry, today unveils its annual lists of the distribution channels that have generated the highest booking revenues for hotels over the past year. Varying among 20 of the world’s top tourist destinations, the listings reveal the rapidly growing successes of direct booking strategies for hotels and growth strategies of the giants thirsty for consolidation of the travel industry.

In 14 of the 20 tourist destinations, direct bookings, obtained through a hotel’s website, either climbed the list from the previous year or maintained their position in the top five spots. The sustained growth of the Direct Channel is matched only by Agoda, headquartered in Asia, which has made leaps in the EMEA region.

Other major discoveries include:

  • Airbnb debuts in six markets in Europe, Africa and the Americas, less than two years after launching its first global hotel technology partnership with SiteMinder to support traditional hotel providers.
  • The addition of Trip.com in another European market, Italy, alongside France, where the Chinese powerhouse debuted in the West last year.
  • The appearance of the WebBeds JacTravel, totalstay, Destinations of the World and Sunhotels brands in half of this year’s top 12 lists.
  • The return of Flight Center Travel Group, headquartered in Australia, to the top 12 in the country after four years. The company’s diversification and acquisition strategy over the past few years is proving to be having a strong impact in the molten world of travel management, having also made the list in South Africa for the first time.
  • The launch of Lastminute.com in two EMEA markets, proving the continued increase in spontaneous decision making among today’s consumers.

James Bishop, Senior Director of Global Demand Partnerships for SiteMinder, says: “It’s exciting to reflect on this data each year and the trends we see in major tourism markets around the world. The rapid rise of Airbnb in many markets, for example, is proof of the hospitality industry’s openness to adopting Airbnb as a partner and the benefits they get from selling an experience, not just a bedroom. It’s also proof that Airbnb users are no longer just looking for guest rooms and open spaces. “

“It is encouraging to note that direct online bookings continue to be a strong contributor to hotel revenues globally, with hotel websites remaining among the top four channels in the majority of markets and, in many cases, climbing. in the ranks. It is clear that hoteliers are actively seeking to stimulate direct bookings, through greater knowledge and innovation, as well as investments in meta-research. We are also seeing technology vendors supporting this appetite by adding professional services to their direct booking offerings, effectively acting as digital marketing agencies for hotels.

The top 12 hotel reservation channels in 2019, based on total gross revenue earned for SiteMinder customers, were:

Australia

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. Global distribution systems
  5. Agoda
  6. Jetstar / Hooroo / Qantas
  7. AOT Group
  8. Hotel beds
  9. Pool
  10. Flight Center Travel Group
  11. Hostelworld Group
  12. need now.

France

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. Hotel beds
  5. HRS – Hotel reservation service
  6. Agoda
  7. Global distribution systems
  8. Hostelworld Group
  9. Infini Hotel
  10. Trip.com
  11. Airbnb
  12. totalstay by WebBeds.

Germany

  1. Booking.com
  2. Expedia Group
  3. HRS – Hotel reservation service
  4. Hotel websites (direct bookings)
  5. Hotel beds
  6. Global distribution systems
  7. Agoda
  8. Hostelworld Group
  9. Kurzurlaub.de
  10. Tomas trip
  11. Sunhotels by WebBeds
  12. totalstay by WebBeds.

Mexico

  1. Expedia Group
  2. Booking.com
  3. Hotel websites (direct bookings)
  4. Hotel beds
  5. Despegar.com
  6. BestDay.com
  7. Travel price
  8. Global distribution systems
  9. Airbnb
  10. Mr. and Mrs. Smith
  11. Agoda
  12. Tablet hotels.

Spain

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. Hotel beds
  5. Global distribution systems
  6. Meet the world 2
  7. Agoda
  8. Jet2vacances
  9. Hotusa
  10. HRS – Hotel reservation service
  11. Hospitality beds
  12. On the beach.

Thailand

  1. Booking.com
  2. Agoda
  3. Expedia Group
  4. Hotel websites (direct bookings)
  5. Hotel beds
  6. Trip.com
  7. Traveloka
  8. Goibibo
  9. Fusion Holidays
  10. Global distribution systems
  11. Flight Center Travel Group
  12. Destinations of the world by WebBeds.

UK

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. Global distribution systems
  5. Agoda
  6. Hotel beds
  7. HRS – Hotel reservation service
  8. Hostelworld Group
  9. Sunhotels by WebBeds
  10. LateRooms.com
  11. Mr. and Mrs. Smith
  12. Lastminute.com

United States

  1. Expedia Group
  2. Booking.com
  3. Hotel websites (direct bookings)
  4. Agoda
  5. Hotel beds
  6. Global distribution systems
  7. Airbnb
  8. Hotel tonight
  9. Hostelworld Group
  10. Hotusa
  11. Getaroom.com
  12. Hot wire.

SiteMinder’s platform processed 105 million online hotel reservations for travelers in 2019 to bring its 35,000 hotel customers a total revenue of US $ 35 billion.

Click here to see more of the 12 best lists of 2019, and here if you are a hotel that wants more from your booking channels.

About SiteMinder

In an age of increasing choice and accessibility for curious travelers, SiteMinder exists to unleash hoteliers with technology that makes all the difference. SiteMinder is the leading customer acquisition platform for the global hospitality industry, ranked as a technology pioneer for its smart and simple solutions that place hotels wherever their guests are, every step of their journey. It is this central role that has earned SiteMinder the trust of more than 35,000 hotels in 160 countries to generate more than 100 million bookings representing more than $ 35 billion in hotel revenue each year. For more information visit www.siteminder.com.

Director of Brand Communication and Public Relations
Telephone: +61 2 8031 ​​1287
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