Why is Airbnb diversifying by acquiring the HotelTonight hotel reservation service?
Worldwide: Airbnb has agreed to acquire the HotelTonight hotel reservation service in another sign of diversification from its main rental service.
According to HotelTonight, the company strives to make last-minute travel easy and fun, providing guests with seamless, on-demand booking for boutique hotels and independent hotels.
Airbnb Co-Founder, CEO and Community Leader Brian Chesky said, âA big part of building an end-to-end travel platform is serving every customer, whether they plan their trip a year. or a day in advance.
“By working with the amazing team at HotelTonight, we will provide guests with an unprecedented last minute travel experience that will provide them with a unique and memorable hospitality on every trip, at any time and at all times,” said he added.
According to a Google executive, Airbnb is now “the most searched for accommodation brand,” with more than 400,000 businesses using Airbnb to manage their travel, including business and last-minute travel.
Airbnb reports that same-day bookings are now doubling year-over-year, which will help the company meet its goal of making Airbnb for everyone and providing travelers with authentic local experiences when of their travels.
HotelTonight Co-Founder and CEO Sam Shank said, âWe started HotelTonight because we knew people wanted a better way to book a great hotel room on demand, and we’re so excited to be. partner with Airbnb to provide this service to customers. the world.
“Together, HotelTonight and Airbnb can give customers more choice and the world’s best boutique and independent hotels a true partner in connecting them with those customers,” he added.
1. Accelerate Airbnb’s work to create an end-to-end travel platform that serves everyone:
Airbnb makes it easy to find last-minute accommodations when home hosts are often already booked. The availability of boutique hotels, as well as private rooms and entire homes that can be booked instantly, helps ensure high-quality, authentic stays available on-demand, especially at the last minute.
2. Respond to a huge demand from and for boutique hotels:
In collaboration with HotelTonight, Airbnb believes it can provide accommodations for all types of travelers on any type of trip and make it easier for small businesses and hoteliers to deliver authentic and unique experiences within the global network of hosts and hotels. Airbnb customers.
3. Support home hosts:
Boutique hotels attract more customers to Airbnb, making its community bigger and stronger. As soon as these travelers then arrive on Airbnb, they return to book with host hosts on their return trips.
Additionally, the HotelTonight app and website will continue to operate in its current state, but Shank will lead the company’s boutique hotel category once the acquisition is complete.
For more information visit the website here.